20).The Bid: Your skills, experience and benefits of hiring you

Usually in this part freelancers make the mistake of listing everything they know and places they’ve worked. Take this example:
SKILLS
Adobe Photoshop
Microsoft Word
Microsoft Excel
EXPERIENCE
The Daily News – May 2005 to December 2007
Graphic Designer
Created and graphics for their website.
Unfortunately this doesn’t jump out to a potential employer. An employer needs to be sold to the fact that you can handle a project. Not only this, it needs to be done in a matter of seconds as he is reading your bid since he virtually scan dozens of bids when hiring for a project.
Therefore, you need to list specific instances where you handled similar requirements and promote yourself in the process. Also, we have to give the employer the benefits of hiring ourselves. Now, take the following:
• Expert graphic designer for The Daily News, a major New Mexico newspaper
• I work fast and deliver on budget. My references would love to tell you the same.
• 100% Money Back Guarantee
That sounds much better, doesn’t it? Notice that these are also in a bulleted list. They attract the attention of the employer and force him to read them through.